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Tuesday, 3 August 2010

red or dead?


                  

So, I cycled past Jigsaw today (on the corner of Upper Street & Cross Street, N1) and I noticed that they've had a bit of a make over. What do you think of the use of red? It certainly caught my eye and I had to stop to have a proper look at it. 

I'm not sure about it... Although, it certainly pulls your attention to the brand rather than the architecture of the building - which is exactly the point, I guess. Using a deeper shade of red on the frames would have celebrated those wonderful ceramic tiles. Of course, this is just one opinion. What's yours, what would you have done?
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6 comments

  1. Hi Heather - I love it when your posts come up on my blogroll as I know there will be something interesting happening!! I kinda like the red. Not sure what colour was there before .. but the red does jump out (-:

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  2. Thank you Linda, what a lovely comment! Yes, it is a really good, strong red - it certainly stopped me in my tracks...

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  3. The color worked - it attracted your attention and no doubt many others. Seems the perfect choice for that purpose. However, you may be right, a different shade/intensity may have suited the architecture more, but Architecture is not what is for sale!

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  4. You're absolutely right, Obviouslyanon, not only did I see it, but I stopped, got off my bicycle to take a closer look. I like the colour, it's just that the combination *screams* at me. I want to find out who did that; that was a considered choice...

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  5. it is a good strong red, but not offset enough from the tiles in my opinion, kind of then loses the pow.

    i probably would have gone for an army blanket grey (quite light), high gloss.

    hey - cute new pic btw! you had your hair done darl? jx

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  6. For me it works as a clever extension of their branding - like the earthy tiles with the high gloss pillar box red - i wouldn't wear it, i wouldn't have it in my living room but to attract my attention on the street in this way - yes please! x

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