Kate had recently blogged about photographer Paul Massey's work, posting an image of the kitchen used in the filming of Sophie's cookery show. The same week, I saw a double paged article about this house, which is now for sale and so we joined the dots (interior design + great photographer + setting for popular TV show = £££). This struck me as a very clever use of marketing and is a reminder of why it pays to use professionals - the owner (who is also a property developer, I believe) is sure to make a tidy chunk of change on that property.
I'm currently having a brand new website designed and since last year I've been thinking of making the rather radical move away from a dark site to one that is bright white and sprightly, and now that I've seen Paul Massey's website, I'm not sure that I want to do that any more. Have a look, isn't it wonderful? The colours and layout really speak my language. Oh, what to do...
The word on the street is that 9 out of 10 of the highest ranked websites have white backgrounds and yet, I believe that the purpose of a website (particularly for an interior designer) is to create an environment; a visual language that a potential client will understand on an intuitive level and of course, colour is universal.
What would you do?
I'm not a professional by any stretch of the imagination but... I noticed that Apple has chosen grey for the background colour on I-Photo. Apple doesn't do anything without alot of study, research and thought. Somewhere along the way they figured out that the best colour for 'framing' photos is grey. I think Paul Massey and Apple are on to something. Just a thought...
ReplyDeleteMr. Massey's work is really wonderful:)
That is interesting that they've done that, thank you for letting me know. Actually, if you've been to the Tate Modern, you'll have probably noted the gorgeous colouring within the Turbine Hall - I love it madly, deeply... Grey is a very supportive backdrop for colour - I use it a lot in my work, but a few people have commented that my current website is 'very dark'. I guess, you can't please everyone, but design is a service industry and so to be successful, it must be readable.
ReplyDeletePersonally, I love my current website, but it's 3 years old. Time for a change.