Last month, I was invited to join BlogTourNYC for a whirlwind trip to meet some of the people behind some of the most dynamic brands in the USA. Although all were based in New York, every brand has an international audience - hence our pretty international group of bloggers.
It was a fantastic week - I have much to share with you - but what I loved most, were the people I met. Aside from a life enhancing conversation with Veronika Miller, Lori Gilder and Irene Turner, in the back of cab, enroute, I was so taken by how well informed and generously spirited the sponsors were.
One sponsor, in particular; Gina Lubin of Du Verre Hardware, took the time to meet us all, individually. Having been in business for seven years, myself, I was most interested to learn more about the history of Du Verre and what a fascinating history it is.
Gina and Gavin McLean, her founding partner, share a background in architectural glass, retail and furnishings - i.e. they had all bases covered... What I learned was that the reason behind their success is perfectly clear. Being a design led supplier of hardware, they understand the power of narrative. By working with a fantastically diverse range of designers, they invest heavily in the end user experience (much like Apple, do), and what a difference it makes...
As an interior designer - who spends half my life, specifying things for my clients, I was particularly interested to learn that Du Verre Hardware is predominantly made from precision die cast aluminum - which makes shipping a doddle. This process involves some very serious tooling. Die casting produces a high quality and durable casting after which they add finishes to the raw casting by hand.
Just by looking at them, you can tell how much effort work goes into producing these pieces. What you probably can't tell is how nice they feel, in the hand...
Oh, and all their aluminum is recycled. Now THAT really impresses me.
|Too much? [laughs] Probably...|
What do you think? Which one appeals to you the most? I love all of the above, but if I HAD TO CHOOSE, it would be... all of the above. Yeah, so kill me...
#BlogTourNYC #BlogTour #DuVerreHardware #Design