Kate had recently blogged about photographer Paul Massey's work, posting an image of the kitchen used in the filming of Sophie's cookery show. The same week, I saw a double paged article about this house, which is now for sale and so we joined the dots (interior design + great photographer + setting for popular TV show = £££). This struck me as a very clever use of marketing and is a reminder of why it pays to use professionals - the owner (who is also a property developer, I believe) is sure to make a tidy chunk of change on that property.
I'm currently having a brand new website designed and since last year I've been thinking of making the rather radical move away from a dark site to one that is bright white and sprightly, and now that I've seen Paul Massey's website, I'm not sure that I want to do that any more. Have a look, isn't it wonderful? The colours and layout really speak my language. Oh, what to do...
The word on the street is that 9 out of 10 of the highest ranked websites have white backgrounds and yet, I believe that the purpose of a website (particularly for an interior designer) is to create an environment; a visual language that a potential client will understand on an intuitive level and of course, colour is universal.
What would you do?










